Guidelines for hstd Corporate Visual Identity

With a common visual identity we create recognition and strengthen the hstd brand
The visual identity is a tool to communicate in a consistent and transparent manner with our customers. It is also an important part of brand building of hstd. This manual is a compilation and describes how we present ourselves visually in order to achieve the greatest possible impact and recognition. It helps to make our communication clear, consistent and professional. A common visual identity also serves as a team-building tool within the company.

The manual is designed for anyone who works with visual communication for hstd. It is designed to simplify everyday work with communication and marketing. Here are guidelines, advice and examples of how to use the different parts of the profile program.

The importance of having a common expression and impression
To strengthen our credibility in the communication and give a professional impression, it is important that everyone who works with hstd uses the same graphical framework. The aim is not to limit creativity but to coordinate all communication so that we give an overall impression. This is also something that facilitates the design of content and messages.