Typography

Circular Book
The typography along with our logo and our colours create an overall impression of our communication. hstd’s corporate typeface for printed media is Circular Book.

Application
Circular Book is used in printed marketing materials such as brochures, ads, web, correspondence and exhibition material. A key principle is to use the least number of weights and variations as possible. The text is set in different colours on light backgrounds. On dark backgrounds or photos, the text can be reversed (white).