Image tonality

Images play a key role in our communication and are used to clarify or strengthen our message. All of our images should be cohesive and consistent to build recognition, and to convey the right feeling.

Photography
Composition and light should create a sense of quality. Use a variety of images, such as close-ups, wide shots, etc. Along with product images, the photos should preferably reflect real situations, with people, harbours, ships or containers and the ocean.

Illustrations
Use our container illustrations in your presentations to show where our products are placed. Refrain from using other types of illustrations than those found in this corporate visual identity.

Icons
Use our icons in your presentations to strenghthen our product unique selling points. Refrain from using other types of icons than those found in this corporate visual identity.